Pakistan is all about big fat weddings and the best of couture. This wedding or Shaadi season the brand that takes the biggest chunk is Elan. From Maryam Nawaz to Mariam Ansari, everyone has a beautiful ensemble from Elan and you can’t doubt it.
The pastel shades abs detailed embroidered needlework, oozing out elegance and the finest of fabrics with great drape and design, Elan is the choice of any wedding household that can afford it.
Khadija Shah, the creative director of Elan is known to put her brilliance within the design and collection built up. Her unique sense of style and color sequences bring out the best in the collection.
Whether it be gracing the red carpet or on the big day, the couture design house settles for nothing less than international standards of stitching, hand stitching, and embroidery combined with modern techniques and class. The opulence and class make the wearer not only confident, radiant, and stunning but also provide comfort and a sense of individuality.
The brand produces the finest fashion and couture for luxurious events, the ensembles of Elan are timeless, beautiful, and fashion-forward.
Elan in 2014, added to its portfolio ÉLAN Vital, a casual avant-garde ready to wear diffusion line, and also officially launched an e-store where customers from across the globe can purchase Élan’s Luxury Prét Collection and Élan Vital. In a short span of ten years, Khadijah has expanded her label and created an effective and influential place for Élan in the fashion industry.
Here are our top picks of 2021 looks on Elan
1- Maryam Nawaz in a customized yellow number at Junaid Safdar’s mehndi
2- Mushk Kaleem on her Valima Reception
3- Mariam Anasri on her Valima Reception
4- Ushna Shah on PISA Awards 2021
5- Laraib Rahim on her Valima Reception
6- Fatima Ahsan
7- Komal Kapoor
8- Hira Tareen at Zara’s Wedding Reception
9- Annam Ahmed
10- Minal Khan for Royli Saloon