This time she is presenting 5 distinctive designs across lawn based digital prints in the form of stitched shirts championing straight silhouettes with shorter hemlines. She introduced her first seasonal lawn collection in 2013 which gained patron popularity as boutique,limited edition creations.
The Nida Azwer Spring/Summer 2015 limited edition lawn collection was portrayal of Nida’s vintage taste,featuring 18th Century Floral art that was shown in her designs by using bright colour plaette in hues of saffron, reds, blues and pink. Nida Azwer buttons and the ateliers signature screen prints with embroidered motifs expect the bespoke.
Nida Azwer elucidate her limited edition lawn collection “Summer in Pakistan is all about lawn, but we don’t believe that our patrons necessarily want to, or should, all be wearing the same print, all summer long. We therefore developed our seasonal boutique lawn collection line whereby each print is deliberately available only in limited edition quantities to retain a sense of exclusivity and which is very important to aspect of my brand. Additionally, I enjoy doing my lawn independently as it has always allowed me greater freedom in terms of design.”
The Nida Azwer Atelier will also be introducing two more capsule lawn collection in 2015 with details to follow.