The new Multi Designer Brand Store, at the third floor in Pak Towers it is located in the posh area, an also ideal shopping centre at Clifton Karachi Pakistan.
The Showstopper has the latest collection stocks of 21 designers, as you enter the store you will find the latest design of dresses and Jewellery, which are in fact eye catching
Showstopper owned by FARKHANDA BAWANY AND SABERA TAPAL, with their keen business sense, and having eye for fashion and quality. They are running the store in right direction. Their basic moto is to hunt for new Pakistani talent.
In this direction the Showstopper a Multi Designer Brand Store on 20th of December 2012 introduced two emerging designers, Mehreen Noorani and Maimoona.H. The event was highlighted by catwalk Models performed on the event were Abeer, Falak, Seema and others. Abeer was outstanding and grace the occasion by her performances. The show was attended by many other important personalities from fashion world.
It will be not out of place to mention that S.S.- Sabera & Saad Specilize in hand crafted silver jewellery with precious and semi precious gem stones is launching their winter collection titled FUSION , which will be exclusively available at SHOWSTOPPER.
Sabera has a keen sense of style and fashion and Saad a graduate from the prestigious Gemology institute of America. Both have now teamed up to create their own jewellery line S.S.
The event, PR and Media was managed by Tehmina Khaled and her team at TAKELL.
The way event was organized it shows the professionalism and skill of Tehmina Khaled and her team.
EMERGING DESIGNER MAIMOONA. H
Maimoona. H is a concept brand, which plays on extremes and opposites. The garments embody contrasts such as masculine & feminine, soft & serve, constructed and deconstructed, created for someone who wants the perfect combination of simple elegance and detailed engineering.
Maimoona goal is to create a clever yet playful product that is beautiful and bold enough to stand-alone. Maimoona has recently graduated from French Fashion University Esmod with a double major in pattern drafting and Fashion design. She was awarded “Fashion Design Award”in her graduating class of 2012. During her time at Esmod she won the Mercedes Benz Middle East Fashion Design Contest and attended Berlin Fashion week. She Participated in Harper’s Bazaar Illustrator of the year contest and her illustration was published in the magazine she has also been selected to show case some of her work in Dubai, Parisand Osaka. Maimoona is currently working to launch her Luxury RTW label in the Middle Eastand Pakistan.
Mehreen a graduate in fashion design from FIT, she is a Dubai based fashion designer whose label sells in Dubai, India, Hong Kong and NewYork Starting with a design apprenticeship with DVF- Diane Von Furstenberg, she, then also worked as Assistant Designer for French Connection’s Spring/Summer 1999 Collection, as well as working on developing the womens wear line at Mondo di Marco. She has previously showcased in Delhiat Bridal Asia alongside prominent designers including Ritu Kumar, Rizwan Beyg and Faiza Samee.
Mehreen relocating to the Middle Eastover the last decade, strengthened her international merchandising skills with buying coordinator position at Harvey Nichols in Riyadh. Whilst in Saudi Arabia, she held a fashion show at the American Ambassador’s residence in the Diplomatic Quarter. She currently resided in Dubaiwhere she holds 3 trunk shows a year.
Mehreen is now setting her sights on formally launching the Mehreen Noorani label in her hometown, Karachi, with a stunning RTW collection, in her words, her collection “a feminine concoction of convenient RTW for the upcoming social season, moving effortlessly from daytime soirees into evening galas.
Here are some of the highlights of the event