The launch of SANA SAFINAZ flagship high street store at Dolmen City Mall Clifton Karachi was held on 27th April 2013. It was an amazing evening as the SANA SAFINAZ opened their flagship high street store and one can not even imagine that a retail store in Pakistan could be just so utterly delicious, full with a variety and various range of clothes, bags, accessories and shoes. There’s more in store for you with a wide range which is dare to impress by purchasing assorted varieties from SANA SAFINAZ flagship store. It is encouraging news that there are plans to launch such flagship stores out in Lahore, Islamabad and another shop in Karachi, all within this year.
The duo designer SANA SAFINAZ label has long been synonymous with graceful elegant and chic styles. The opening of the retail stores has been a dream for duo. There mission was to be able to create a high street brand which would cater to young girls a working girl and women. It will be a one stop shop where one can come in and have the option to buy a complete outfit down to the very last detail.
The strange magnetism that SANA SAFINAZ seems to hold influence over all Pakistani women, drawn to the shop’s are glamorous white and black interiors, there are tasteful blue and white ums and bowls in corners and in the central display. A huge chandelier holds center-court down the shop’s length with a plush velvet seat underneath it. There are mirrored walls with cottons tunics spread across them and large ceramic vases at the entrance.
It is about the SANA SAFINAZ flagship store. As you enter the store it gives an impression that you are in an international shop and not in Pakistan. Where you can find the ever-convenient silk tunics (have a dinner to go out to A party? Feeling stressed out about not having anything to wear? Your worries over because a wide range of tunics and one shoulder dresses draped to make you feel glamorous at any event. With crystal embellishments and bold prints they require minimal effort for elegance,) alongside elegant CHIKANKARI shirts (spoil your wardrobe with these beautiful “CHIKANKARI SHIRTS” and look pretty an don’t hurt your bank account,) embroidered KAMEEZS (which can be worn to a wedding as well as dinners, digitally printed casual tees pick from various colors options and wear them around town perfect for work during the week or a casual coffee outing with the girls dress to impress,) and slinky silk tops, kaftans and jumpsuits. SANA SAFINAZ SAYS “OUR CLOTHES ARE FOR THE CONFIDENT SEXY WOMEN.”
The launch event PR was handled by CATALYST PR & MARKETING glamorous evening was attended by CELEBRITIES, TAPU JAVERI, NOMI ANSARI, FARIEHA ALTAF and many others, media & socialites fashion presentation featured top models Nadia Hussain , Abeer Adeel , Sehrish Bukhari , Areeba habib , Mannal-E-Fiza Rizvi And Sidra Sajid