The Continental Biscuits Limited introduced the World’s favorite OREO Cookie in Pakistan. The Mega event was held on 21st October 2013 at Carlton Hotel Marquee Karachi.
The OREO COOKIE’S are delicious combination of dark chocolate biscuit and vanilla cream. It is an international brand which has successfully brought millions of families together all over the world. Introduction of OREO in Pakistanwill make Pakistani’s to enjoy the world’s NO, 1 cookies. There’s something here to say that now the Pakistani children will also teach their parents the fun way to eat OREO-twisting the biscuit open, licking the cream and then dunking the biscuit in milk.
CONTINENTAL BISCUITS LIMITED for more then two decades is engaged in the manufacturing and marketing of the most popular brand LU. It has also line of products which are preeminent in the branded biscuit business both in Pakistan as well as internationally. The CBL manufactures and markets MONDELEZ’S global strategic brands like TUC and PRINCE the portfolio also includes such favorites as TIGER, CANDI, GALA, WHEATABLE and BAKERI. The brands has been meeting consumer needs constantly.
The launch event was handled by CATALYST PR & MARKETING COMPANY. The event started with the witty jokes of Dr. DANISH ALI, followed by the introduction of the brand OREO. A special “Mime Act” was performed by none other than the dancer and choreographer extraordinaire, WAHAB SHAH and his team. The caramel-voiced “ZOE VICCAJI” and “OVERLOAD”, the brand famous for producing a fusion of eastern and western rhythm, it was really an added flavor to the launch event.
It is interesting to mention here that on the event there was a special performance of film-star MOAMMAR RANA, AIJAZ ASLAM, NADIA HUSSAIN and ZHALAY SARHADI, they came on the stage with their families to welcome OREO COOKIE’S in Pakistan.