The much awaited 6THPAKISTAN SUNSILK FASHION WEEK was held in Lahorefrom 26th April to 29th April 2013. The Pakistani designers from Karachiand Lahore presented the catwalk of range of prêt-a-porter. It will be not out of place to mention that the MAGNUM BAR setup added a jovial element to the magnificent event.
An exclusive concept was introduced by MAGNUM with the theme ‘make your own chocolate’. This allowed the guests to indulge in chocolate madness and enabling them to add a drizzle of their most desired chocolate flavor. This concept was very well appreciated by fashion lovers at PFDC.
The most attracted area at the GALA event was MAGNUM BAR SETUP it has attracted the young and elders equally. The brand ambassador of MAGNUM’S was the most stunning AYAAN. She as well as MAGNUM was the centre point of event.
Further, the MAGNUM’S ice cream was made available in three distinct variants
1. MAGNUM CLASSIC: is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate.
2. MAGNUM ALMOND: It is silky vanilla bean ice cream covered in a thick layer of Belgian milk chocolate with crunchy toasted almonds.
3. MAGNUM CHOCOLATE TRUFFLE: It has chocolate truffles surroundings soft chocolate ice cream covered with thick and cracking Belgian Dark Chocolate.
The PR of the event was handled by CATALYST PR & MARKETING. The Glamorous 4 day event was attended by top notch designers, fashion lovers, celebrities, media & socialites such as AYESHA HASHWANI, TAPU JAVERI, HUMA ADNAN, FRIEEHA ALTAF, SHEHLA and SALIM CHATOOR.
The smooth walk of models on the ramp and perfect expressions shifted the gears to whole new level of fashion, and added the additional grace to all outfits. The designers like every year, all the top designers/brands displayed their best work, and showcasing their collection in an aura of effervescence at PDFC it includes SANA SAFINAZ, HSY, ADNAN PARDESI, AYESHA HASAN, MAHEEN KARIM, ALI XEESHAN and many more.