The launch of the first L’Oréal academy was held on 26th August 2013. The event was significant for the L’Oréal the Parisian House of Hairdressing, because they had secured a victory that day

L’Oréal PROFESSIONAL is the global specialist in hair care. It has collaborated with hair dressers for more than 100 years, recently they partnered with the PARIS FASHION WEEK celebrating more than a century of collaboration between hair dressing and fashion.
 It is very encouraging for the local hairdressers to have first L’Oréal academy in Pakistan as it will be a reference education center for hairdressing professionals, it will develop hairdressers level of expertise as well as their salon business through education, and also guide and inspire the hairdressers in their development, sharing with them the different facets of the industry technical, art and business management. The L’Oreal Professional Academy will train hairdresser professionally that will enable them to follow the latest global trends and raise the quality of their work to the international standard.
MR. MUSHARAF HAI Managing Director of L’Oréal Pakistan said on the launch event “The purpose of launching the L’Oreal Professional Academy in Pakistan is to professionalize and modernize the hair dressing industry in Pakistanand inspire and develop our hairdressing professionals in their craft. The launch of the First L’Oreal Academy will indeed to be a real milestone for our industry.”
On launch the L’Oréal Professional Products Division General Manager SADIA SHAH, says “We are very proud to inaugurate this inspirational Academy where hairdressers can learn expertise and share experiences. Training form part of the core of our development strategy and the Academy reflects all the values of our Division. Performance, excellence, innovation and partnership with our hairdressers” She further added “The center aims to contribute to all aspects of hairdressing profession. Starting from here we aim to develop more L’Oréal Professional institutes in the future.”

The event was organized and handled by LOTUS client management & public works.



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