For The First Time In Pakistan, A Mobile Brand (HAIRE) Has Taken A Step Into The Fashion World

527028_10151642949286533_1871875326_nHaier Mobile will be hosting and organizing an exclusive media lounge at BCW 2015, where they will be displaying their Esteem Series. The surprise element that awaits the fashion fraternity at the three day extravaganza is a Special Awards segment by Haier Mobile, which will give recognition to:
Best Designer
Best Model
Bridal Couture Week is one of the most awaited fashion weeks in Pakistan, where top notch world renowned designers display their collections and mark their territory in the world of fashion. The glamorous 10th edition of Bridal Couture Week will be held in Karachi from 5th June 2015 to 7th June 2015.
On this prestigious collaboration of Haier Mobile with Bridal Couture Week the CEO of Haier Mobile, Zeeshan Qureshi opined:
“It is a pleasure for Haier Mobile to be sponsoring Bridal Couture Week 2015. We are immensely excited to display our Haier Mobile Esteem Series at the fashion week and are looking forward to the mega event. Haier Mobile is always exploring avenues to entertain its customers and to collaborate with the most exciting and extravagant events. Earlier, Haier Mobile sponsored the Zimbabwe vs Pakistan Cricket Series and played an important role in bringing international cricket back to Pakistan and now we are taking a step into the fashion industry. The future of Haier Mobile is filled with many more fun-filled collaborations that we will be announcing periodically.
The aim is to always keep the valued customers entertained and connected. This year with the efforts of Haier Mobile and HUM Network the Bridal Couture Week will be bigger and better!”
This season’s Bridal Couture Week will feature 24 fashion designers, including the likes of HSY, Zainab Chottani, Adnan Pardesy, etc dressing 45 outstanding models of the country in their show-stopping collections. Acclaimed actors and actresses to walk the ramp include Urwa Hocane, Mehwish Hayat, Ahsan Khan and Aijaz Aslam.

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