On 1st November 2013 FEATHERS Luxury prêt, Multi Brand store located at a prime spot in the centrally placed Forum Mall, Clifton, Karachi presents to its clients UMAR SAYEED’S PSYCHE.
PSYCHE the very affordable bridal wear line up that is produced by UMAR SAYEED. The PSYCHE line is a breathtaking amalgamation of color palate that ranges from cool pastels to bright juicy shades, well-placed appliqués and intricate hand embroideries with amusing details. Although the splendor of UMAR SAYEED bridal designs and HOUSE OF UMAR SAYEED keen business sense has set the bar for many aspiring bridal couturier to follow.
It is worth mentioning here what makes FEATHERS Multi-brand store fly off the rocks, because it has a high-end luxury prêt and formal wear at store and promises and offers the ‘must have’ of fashion under one roof- Pret, semi Formal, Formal, jewelry, bags and other accessories.
FEATHERS Managing Director ERAM SHEIKH said on the launch event “Keeping in mind the BIG LOCAL BRIDAL market as well as the expatriates visiting Pakistan, FEATHERS has taken initiative to provide this off the rack exquisite wearable and affordable bridal line by king of bridals, UMAR SAYEED” she also says” The way we manage our designers and deal with our customers sets us apart from others”
ERAM SHEIKH a dynamic entrepreneur and a renowned name in the social circles, believes in empowering young and aspiring designers to become successful retail brands.
At present FEATHERS is having stock of over 20 designers, established and emerging at the MULTI BRAND STORE. Surely it is by the efforts of ERAM SHEIKH.
The launch event was organized by TEHMINA KHALED and her team at TAKE11. Make-over by veteran makeup artist, NABILA and her team at N-PRO, presentation choreographed by NABEEL SHAUKAT.
The event had a glamorous red carpet and it was brought to life at FEATHERS by a fascinating fashion presentation featuring six top models. The evening was attended by top notch designers, celebrities, media & socialites.

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