The launch of ELAN LAWN by Khadijah shah held on 14th March 2013 at PALM, EMERALD MARQUEE. THE event was organized by CATWALK PRODUCTIONS andPR handeled by CATALYST PR &MARKETING.
The top designers, celebrities, dignitries from different walk of life, media and social media gaints witness the fashion presentation along with the red carpet featuring top models SIDRA SAJID, ABEER, AREEBA, EQRA, MAHAM, MAHI, MONICA, MUBASHIRA, SABA, SANA KHAN, SEHRISH AND SANA KHAN.
Hussein Fazal, CEO of Hussein Mills Ltd.. Says.”We are proud to announce an exciting addition to our brand in form of spring/summer lawn collection 2013. Venturing into lawn this year was a tremendous experience for me. Our endeavors have been directed towards producing high quality products which reflects in our lawn collection.”
The creative Director Khadijah Shah at ELAN says” An exquisite fusion of nature and luxry. The 15 prints comprises of Crown Jewels, Opium, Indulgence, Spice Route, Belle de Jour, Bleu de chine, Shalimar, Princess Topkal, Gypsy Love, Persian Dreams and more.”
ELAN LAWN makes a style statement which is strong and more diverse, the latest collection offers designs in two color ways each, giving the customers maxium choice. The color palette is diverse and on trend for spring/summer 2013 showcasing a variety of hues such as lush greens and blues, berry pinks and sunshine yellows.
The inspiration for these collections comes from an array of sources both locally and internationally. The ELAN LAWN with a dominance in the country is much bigger, with 15 design collection launches of lawn, the influence remains dominant due to prints based on floral, geometric, oriental, Turkic and Indian mofits, Elan Lawn offers something for everyone. Nargis Fakhri, is the face of Elans campaign.