Say It All With Iffat Omar: Could nepotism the biggest reason our industry isn’t growing?

Say It All With Iffat Omar: Could nepotism the biggest reason our industry isn’t growing?

The super talented Pakistani host and an actress, Iffat Omar recently launched her talk show ‘Say It All With Iffat Omar’ on Najam Sethi’s YouTube channel. New episodes released every Friday and Sunday providing insight from the influencers within the industry. The web series is also a platform where guests are encouraged to speak their mind. The most recent episode saw Parey Hut Love’s cast Sheheryar Munawar and Maya Ali. In conversation with Iffat, the stars opened up about their careers, their passion for their work, how the Pakistani industry functions and how they are dealing with it.

We agree with Sheheryar Munawar as he aptly comments that our film industry, “is a cottage industry which is still growing.” Unfortunately, the Pakistani media industry has very limited support from the government perhaps because it is not seen as an avenue that could help uplift the country’s economy and image; or for reasons we are yet to understand. With that in mind, it falls in the hands of just a few people to help nurture the growth of this little industry of ours.

Perhaps this is one of the reasons why our talent goes across the border looking for work.

A notable publication reports, “It is India’s film industry – not Hollywood’s that is the largest in the world, producing 2000 films in 20 different languages valued at USD 2.3 billion. Research forecasts the industry to reach USD 3.1 billion by 2022.” What we fail to see is that Bollywood does not grow alienation, instead, it provides opportunities for various brands and investors to jump in on their growth. Perhaps a growth model Pakistan could be studying?

Despite the cold war that erupts every now and then between Pakistan and India, it was great to hear Maya Ali boldly admitting on the show to giving auditions in India back in 2017. We agree a hundred percent with what Iffat Omar who also did not shy away and instead agreed saying, “actors are hungry for work. It’s a big market. If it opens up as an avenue, we could have a big collaboration.”

Amidst the slow growth and the lack of support from government bodies, we get to hear stories of nepotism. It is common knowledge that the media industry is a tough turf to maneuver for rank especially for outsiders, unlike star kids who have it relatively easy.

Iffat Omar boldly asked the actor about nepotism and HUM TV, Shehryar Munawar commented, “If I was launched as a star kid, then Fawad Khan would have been doing my role in ‘Zindagi Gulzar Har’ and I would’ve been leading it.”

He further adds that nepotism has not been of any advantage for him because it hasn’t affected the way people have treated him so far. The show, ‘Say It All With Iffat Omar’ was a great insight into what our young actors and actresses have to say about the industry as a whole. Kudos to the host for making them feel at ease which eventually led to both the young superstars speaking their mind.

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