It was on 27th and 28th May 2013 M/S EXCELLENT EVENTS & ENTERTAINMENT (PVT) Limited organized and held its first ever Men’s Fashion Show at Golf Club DHA, Karachi.
The KFW Men’s Fashion Show was pioneered by Triple E (PVT.) Limited and their partners, the show was organized with the objective of promoting Pakistan’s local Menswear segment and providing a platform for the country’s up-coming and established Menswear designers. The grand Menswear show has touched the heights of success, it has exceed the expectation of organizer as the show was highly appreciated by the audience, in coming years it will the most eagerly awaited event of the Fashion Industry.
The complete execution of the event including set designing, choreography, Hair & Make-up Stylist and other different activities were managed by Triple E team and their partners. Here it will be not out of place to mention the important contribution by the sponsors.
- HASSAN SHEHRYAR YASIN (official Choreographer)
- N-GENTS (official Hair & Make-up Stylist)
- YOUSUF BASHIR QURESHI (Creative Head)
- HUM 2 (official Media Partner)
SPONSORS of FIRST and SECOND DAY EVENT:-
TDAP, NOKIA, GUL AHMED, BONANZA, JUSTFOR MEN, PAK SUZUKI, DARAZ PK.
The two-day event began with a bang was a unique mix of glamour, fashion show runway and entertainment segments. The glamorous red carpet preceded the extravagant fashion presentation and was attended by top designers, fashion goers, celebrities, media & socialites. In the Men’s Fashion Show 10 designers participated which includes top names from the fashion world, they showcased their outfit from their collection.
The line-up of designers participating in the event is both eclectic and impressive to say the least. Participating in the two-event are as follows.
YAHSEER:- (CELEBRATION!) He presents a collection that’s rooted in our soil but sets its prints in fashion capitals of the world. Summer at YAHSEER is all about setting trends.
DANIYAL:-The Brand DANIYAL is of WALEED BILWANI a fashion designer graduating from Asian Institute of Fashion Designing. “WE STITCH THE SILVER LINING FORYOU” If you want to go for stylish and quality clothing, you can find a wide variety of style chain including Formal/Casual SHIRTS, SHALWAR SUITS/KURTA, SUITINGS, JACKETS and SHERWANIS’S for groom and dress pants giving a specious look to what is call a fashion. The exclusive fashion gives DANIYAL’S clients individuality with an up to date fashion line providing them upper limit satisfaction.
SHAHNAMEH:- It celebrates luxury and finesse and knows how to appreciate the finer things in life. It inspired by the multifarious illustrations accompanying different editions of this work; it is an explosion of colors, it is a celebration of manhood, it is a biopic of dynastic Shahs and the heroes who were the jewels of their courts. The color palette includes the entire spectrum of colors discernible to the Human eye. The range of SHAHNAMEH starts with BASIC KURTA’S and SHALWAR’S
SHAB’S COUTURE:- The duo FAISAL and SHABANA graduates of Pakistan’s most prestigious institute of fashion, ‘Pakistan Institute of Fashion Design.’ The label SHAB’S clothes ranging from casuals to formals for both men and women. Their collection is a blend of PATHAN culture and the fashion of 17th century. The designer’s has made experiment in their collection with the cuts and have given the modern feel to their attire.
ELEMENT JEANS:- are known not only for its denim, but also for its casual & sportswear, such as t-shirts, shirts and sweatshirts. The company is aggressively rolling out its own branded retail stores and on line store, ‘ELEMENT JEAN’S’ is and always be timeless, Hip, Bohemian, Chic.
VASIM ASGHAR:- collection is based on semi-urban look transformed into classic Londonlook by way of DESI FUNK. VASIM”S fusion wear is destined to become the ‘in’ look this season in menswear.
SAMEER ALI:- The student of Asian Institute of Fashion Design, he makes suiting with different style and cut with blocked print KURTAS, SAMEER ALI label clothes are both luxurious and wearable. He strives to make fashion that is timeless in its elegance, outfits are fashion forward, edgy but wearable too.
BONANZA:- The brand Bonanza Garments have secured the attention, imagination and loyalty of diverse consumers. It has a huge and exclusive distribution network with over 65 exclusive stores and 100 accredited dealers. At the Men’s Fashion Week Bonanza has screened a whole Pakistanshow that encompasses every walk of life, Bonanza caters to everyone’s garment needs for both the season summer and winter.
GUL AHMED:-In the domestic and international markets GUL AHMED TEXTILE MILLS has attained leadership through its premium quality products, brand equity and unshakable customer loyalty. GUL AHMED varieties, LAWN PRINTS, KHADDAR, VICOSE, CAMBRIC, CHIFFFON, SILK, CHAIRMAN LATHA, EID COLLECTIONS, STITCHED, G WOMAN, G PRET, STITCHED CLOTHING, PAKISTANI FASHION WEAR, APPARELS, STICHED LAWN SUITS, DSIGNER LAWN SUITS.
HASSAN SHEHRYAR YASIN:- HSYone of the biggest names in fashion in the region, known as “NEW KING OF COUTURE” he is a name synonymous with elegance, glamour and luxury for over a decade. HSY is predominantly a bridal house specializing in couture. The distinctive Pakistani and Middle East inspired designs peppered with western influences at HSYaugmented by refined cutting and judicious color choices represent such an option that, it is no wonder that HSYcollections have taken the world by storm.
HASSAN has also been involved in art directing and choreographing motion pictures and for which he has won several awards apart from the awards as fashion designer.
The event was well organized by TRIPLE-E PVT LTD it was extensively covered by electronic media such as CNN, BBC, GEO TV, CNBC Pakistan and Reuters etc. Special approach, SOCIAL MEDIA and modern IT tools and infrastructure were use to divide the activities related to the particular events in series of manageable tasks.