The concept of ‘modest fashion’ encouraged and supported by IFDC (Islamic Fashion Design Council) is studied in detail. No religion even Islam has not predicatively stopped a woman or man from certain fashion but only applied limitations to it. The term ‘too much skin’ should be kept in notice when discussing such issues. Islam provides leverage to look beautiful in your own skin, without sexual or gender appeal.
IFDC is an international platform established to bring together designers from all around the world championing clothing lines within the parameters of modest clothing. They have offices in 9 countries and are continuously expanding with the agenda to benefit the Islamic economy and its stakeholders. IFDC has recently opened their office in Lahore, Pakistan.
Alia Khan as the chairperson and Saad Zaidi as the director of corporate affairs of IFDC in Pakistan.
it was quoted:
“Once, fashion and modesty stood on opposite end of the spectrum. If you were modest, wore an Abaya or covered your head, you were instantly ruled out of being an individual devoid of fashion sensibilities and vice versa.”
However, as the debate on cultural diversity and inclusivity gained momentum, this age-old notion, slowly but steadily started to evolve. Vanessa Friedman, the New York Times chief fashion critic, declared ‘modest fashion’ or ‘modest wear’ a defining trend of the 2010s.
She isn’t alone in her declaration as many mainstream large fashion brands like Zara, H&M and Mango have also joined in and have introduced modest fashion lines specifically to penetrate the untapped Muslim market.
IFDC- The Way To Modest Fashion
High-end brands like DKNY and Dolce & Gabbana too have jumped on this bandwagon of creating and designing clothes that fit the parameters of modest fashion. The surge in the modest fashion trend is of course because of the market value of the interested consumers. The spending on modest clothes by Muslims in the West and OIC was around $210 billion in 2014 and the market is expected to rise to $327 billion globally.
Since there is a growing demand there will be growing numbers of designers and brands that would want to become involved in the modest industry. While the change is encouraging, this sector has still not made its way into mainstream fashion. It is still considered a niche market. To change this perception and to blend in the sensibilities of modest fashion with contemporary fashion.
IFDC understands the arduous time faced by not just Muslim women but women from all walks of life and various faiths who have been fighting for more modest attire, and hence aims at providing them with a plethora of options that are not at all dull, monotonous or boring.
“The modest fashion trend has even been picked up by major international publications like Vogue and Forbes. We at IFDC feel that it is an interesting fashion trend to be given limelight in our local publications. Pakistan is predominantly a Muslim country and the market for such trend to become an epidemic is huge.”