HUM Network Limited has made its mark globally over the years by bringing fashion and entertainment to our screens. Setting up yet another milestone in a groundbreaking initiative HUM Network Ltd. is proud to announce its first-ever digital award show in Pakistan, KASHMIR HUM Social Media Awards 2020 Powered by Facebook, the largest internationally recognized social media platform.
It is the first digitally based award show in Pakistan that has Facebook under its banner, making it distinguished and authentic in its true sense by recognizing and encouraging deserving individuals working in the fields of music, entertainment, fashion, sports, and content creation who have gained popularity over the years and have made their mark digitally.
Social media over recent years has created as we have witnessed, a massive influx towards communication by engaging, motivating, and inspiring global audiences on a larger scale through its content.
The criteria of these awards and selection of nominees are based purely on their social media presence and their achievements across all platforms like Facebook, YouTube, Instagram, and unique blogs in the entertainment genre, etc.
The nomination list is finalized purely on the basis of their social media followers/subscribers, interaction rate, and content created between July 2019 to June 2020, using the Facebook Authentic Tool. The nominees will be put up for audience voting via the website, giving the audiences locally and globally the opportunity to vote for their favorite stars. The voting lines will open from September 10 till September 22, 2020.
“It is exciting to see how rapidly Pakistan’s digital landscape has evolved over the past few years, and we are looking forward to presenting the country’s first-ever social media awards with HUM. Content creators have built a unique place in our day-to-day lives by entertaining, inspiring, and educating us. It is heartening to see them receive acknowledgment and appreciation for their hard work, and we are happy to extend our support” said Hassan Salahuddin, Head of Media Partnerships, Facebook- Pakistan.
“Social media is the most efficient medium to market not only your content but also products and services. Particularly in the post-COVID-19 scenario, more and more businesses have adjusted their marketing strategies and shifted their focus towards social media to engage customers and increase sales. HUM has always been aggressive in terms of experimenting with new events in the entertainment genre. We believe that this is the right time to introduce Pakistan’s first digital awards show to celebrate and honor creative content creators, celebs, individuals, and businesses who have proved their mettle in the social media landscape of the country. This event has the potential to develop into a self-sustainable event and take its place amongst the most sought-after award shows of Pakistan.” Hassan Jawed, Head of Digital HUM Network Ltd.
The awards ceremony will be hosted by Yasir Hussain and Mooroo and will have a special performance by the melodious Asim Azhar. All the winners will be part of the show via audio/video calls and many celebrities are expected to be a part of the live transmission. The awards ceremony will be streamed on HUM official Facebook page.
The complete list of HUM SOCIAL MEDIA AWARDS 2020 categories is as follow:
1. Most Popular Actor – Male
|Ahad Raza Mir|
|Bilal Abbas Khan|
|Hamza Ali Abbasi|
2. Most Popular Actor – Female
3. Most Popular On-Screen Couple
|Ayeza Khan & Humayun Saeed|
|Hira Mani & Affan Waheed|
|Zara Noor Abbas & Osman Khalid Butt|
|Sana Javed & Mikaal Zulfiqar|
|Yumna Zaidi & Bilal Abbas Khan|
|Sajal Aly & Ahad Raza Mir|
4. Most Popular Off-Screen Couple
|Sajal Aly & Ahad Raza Mir|
|Ayeza Khan & Danish Taimoor|
|Hira & Mani|
|Urwa Hocane & Farhan Saeed|
|Zara Noor Abbas & Asad Siddique|
|Aiman Khan & Muneeb Butt|
5. Most Popular Music Artist – Male
|Sahir Ali Bagga|
6. Most Popular Music Artist – Female
7. Most Popular Model Male
8. Most popular Model Female
9. Most Popular Designer
10. Most Popular Brand
Most Popular Makeup Artist
|Sara Salon and Spa|
|Kashee’s Beauty Parlour|
12. Most Popular Sports Personality
13. Most Popular Television Host (Entertainment)
|Aamir Liaquat Hussain|
14. Most popular web show
|Rewind with Samina Peerzada|
|Something Haute – Weekend In Review|
|To be Honest|
|Voice over Man|
15. Most Popular Content creator
|Zaid Ali T|
|P 4 Pakao|
|CBA – Arsalan Naseer|
|Karachi Vynz Official|
16. Most Popular Social Media Portal (Entertainment)